Hitha, an American singer-songwriter, is back with her second single of 2020, "Lost," and the timing couldn't be more essential. In an ever-fractured and uncertain world, Hitha not only gives us a song in "When You See Me But Don't" but a reminder of our shared humanity.
"Lost," produced by Krunk-a-Delic, conveys a meditative and soulful energy that complements its message. The production backs Hitha's voice with purpose, making her pounding delivery the focal point. There's a sincerity that runs through each lyric, giving the track a feeling more of an exchange than a performance, one that many listeners may find themselves in need of.
Hitha describes "Lost" as a unifying song, Written in her own voice, it addresses the strife and division reshaping the world right now. But instead of wallowing in despair, the song stretches toward hope. It calls for unity rather than division, compassion rather than conflict, and strength through solidarity. At its heart, "Lost" is a reminder that we are stronger together than when we fight each other off.
What "Lost" does especially well is its emotional honesty. Hitha doesn't try to oversimplify the obstacles we face. And instead, she acknowledges them and holds space for moving forward, a forward path grounded in support, empathy, and communal strength. The other message is: we can lift instead of tear down. With "Lost," Hitha continues carving out an artistic voice in 2020, intermingling a sense of purpose with fiery passion. It's a single that hits hard in more ways than one, delivering a timely message that echoes long after the last note. In tough times, Hitha shows us that connection is not only possible, it's powerful.
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